Privacy Policy

Effective Date:1 March 2026
Last Updated: March 2026

This Privacy Policy explains how Morgan Motors ("we", "us", "our") collects, uses and protects your personal data in accordance with UK data protection law, including the UK General Data Protection Regulation (UK GDPR).

1. Who We Are

Peter Morgan trading as Morgan Motors is a sole trader business providing MOT testing and vehicle servicing.

Address: Rear Lon Hir, Carmarthen, SA31 1SL
Email: morganmotors.carmarthen@gmail.com
Telephone: 01267 241745

We are the data controller responsible for your personal data.

2. What Personal Data We Collect

  • Full name
  • Home address
  • Email address
  • Telephone number
  • Date of birth (where required for vehicle sales or finance)
  • Driving licence details (where necessary)
  • Vehicle registration number
  • Vehicle service or MOT details
  • Part-exchange vehicle details
  • Payment and transaction details
  • Any additional information you provide in enquiry forms or communications

A vehicle registration number is treated as personal data where it can be linked to an identifiable individual.

3. How We Collect Your Data

  • When you complete a booking or contact form on our website
  • When you contact us by phone or email
  • When you request an MOT or vehicle service

4. Lawful Basis for Processing

  • Contract: Where processing is necessary to provide an MOT, vehicle service, vehicle sale, or register a warranty.
  • Legitimate Interests: To manage our business, maintain service records, and contact customers regarding MOT due dates or vehicle servicing.
  • Legal Obligation: Where we are required to retain records for accounting, tax or regulatory purposes.

We do not use your personal data for advertising or marketing purposes.

5. How We Use Your Information

  • Respond to enquiries
  • Provide MOT testing and vehicle servicing
  • Sell and transfer ownership of vehicles
  • Process payments and maintain sales records
  • Contact you regarding your booking or vehicle
  • Make courtesy phone calls regarding upcoming MOT due dates
  • Comply with legal and regulatory obligations including DVLA and HMRC requirements
  • Maintain internal customer and service records

We do not sell, rent or trade your personal data.

We do not sell, rent or trade your personal data.

6. Website Hosting and Third Parties

Our website is hosted by IONOS. Personal data submitted via our website forms is processed through secure email systems.

Our website includes embedded Google Maps to help customers find our location. Google Maps may collect usage data, IP addresses and set cookies in accordance with Google's own privacy policies.

Where a vehicle is sold with a warranty, we share necessary customer details with Auto Guard Warranties Ltd in order to register and administer the warranty.

Auto Guard Warranties Ltd acts as an independent data controller for the warranty services they provide. Their handling of personal data is governed by their own privacy policy.

We may also share data where necessary with:

  • Professional advisers (e.g. accountants or legal advisers)
  • Regulatory bodies where required by law (such as the DVLA)

We only share personal data where necessary to provide our services or comply with legal obligations.

7. Data Retention

MOT and service records are retained for up to 2 years from your last contact with us.

Vehicle sales, accounting and tax records are retained for up to 6 years as required by UK law.

After this period, personal data is securely deleted or permanently anonymised unless we are legally required to retain it longer.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

  • Secure hosting provided by IONOS
  • Password-protected systems
  • Restricted access to authorised personnel only
  • SSL encryption on our website

9. Cookies

Our website uses essential technical cookies required for the operation and security of the website.

Embedded Google Maps may set cookies or collect usage data. By using our website, you acknowledge that third-party services such as Google Maps may process certain data in accordance with their own privacy policies.

We do not use cookies for advertising or marketing purposes.

10. Your Rights

Under UK data protection law, you have the right to:

  • Request access to your personal data
  • Request correction of inaccurate data
  • Request erasure of your data
  • Object to processing
  • Request restriction of processing
  • Request data portability (where applicable)
  • Lodge a complaint with the Information Commissioner's Office (ICO)

You can contact the ICO via their website: https://www.ico.org.uk

11. Contact

If you have any questions about this Privacy Policy, please contact:

Morgan Motors
Email: morganmotors.carmarthen@gmail.com
Telephone: 01267 241745